What are workflows, events, and audiences?
A workflow consists of one or more events and a shared audience. It normally has a theme such as “onboarding”. Once workflows are set up with targeting and scheduling, everything runs automatically, making it easy to engage consultants with no additional work!
An event is a single, outbound message or action. Events are generally scheduled relative to important dates in a consultant's lifecycle, such as "start_date".
An audience is a group of consultants set to receive events from a certain workflow. The audience can be everyone on Sense or a small group. Audience filtering is a powerful way to ensure that the right people get the right messages at the right time.