Table of Contents

• Overview
• Rule Operators
• Rule Operator's Limitations
  • [I] Limitations for ‘is one of’ or ‘is not one of’
  • [II] Limitations for ‘contains one of’

★ Overview

The 'Rule Operators' in lists are a crucial component of building your audience. These operators allow you to define the values for your variables, contributing to the creation of an efficient audience.

★ Rule Operators

1. The list comprises various types of ‘Rule Operators’ depending on the selected ‘Variables.’ Some of them are mentioned below: 
   1. Rule operators for variables such as Address, Email, Mobile Number, Status, Occupation, etc., include 'Contains one of,' 'Does not contain one of,' 'Does not start with one of,' 'Ends with one of,' 'Is,' 'Is empty,' 'Is not one of,' 'Is not set/present,' 'Is one of,' 'Is set/present,' and 'Starts with one of.'
    
   2. Rule operators for variables such as Experience, Timezone, etc., include ‘Equals,’ ‘Greater than,’ ‘Is not set/present,’ ‘Is set/present,’ ‘Less than,’ and ‘Not equal to.’
    
   3. Rule operators for variables such as Date of Birth, Date of last Placement ended, Date Added, Date Available, etc., include ‘Is after,’ ‘Is before,’ ‘Is equal to,’ ‘Is not set/present,’ ‘Is on or after’ ‘Is on or before’ and ‘Is set/present.’
 
2. You can use the ‘Tooltips’ shown on all rule operators that provide examples of their respective rule operators. Hover over the 'Information Icon' next to each rule operator to view examples of the values.
 
3. Use the three-dot option located next to the added variable to ‘Clear,’ ‘Copy,’ and ‘Download’ your added variable values.

★ Rule Operator's Limitations

The Rule Operators such as 'Contains one of' and 'Is one of' consist of some value limitations, making it easier for you to efficiently target your desired audience.

[I] Limitations for ‘is one of’ or ‘is not one of’:

1. The aggregate value limit for “is one of” and “is not one of” rule operators is set at “50,000”. For example, you can use either the 'is one of' or 'is not one of' rule set with a range of '50,000' values. Alternatively, if you add '30,000' values for the 'is one of' rule, you can then add up to '20,000' values for the 'is not one of' rule operator.
 
2. If you attempt to add more than '50,000' values for any of these rule operators, the system will display a relevant warning statement to prevent exceeding the value limit. You can simply click on the 'Add First' button to add up to the first remaining 50,000 values.

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[II] Limitations for ‘contains one of’:

1. The value limit for each of the following rule operators - "contains one of," "does not contain one of," "does not start with one of," "ends with one of," and "starts with one of" - is set at "100 values" for each rule operator.
 
2. If you attempt to add more than '100' values for any of these rule operators, the system will display a relevant warning statement to prevent exceeding the value limit. You can simply click on the 'Add First' button to add up to the first remaining 100 values.