This graph only includes emails that don't contain any links other than the unsubscribe link. These are typically from touchpoints with the goal of sending the recipient an "FYI" or notification. For this type of email only, a conversion is counted when the email is "opened".
Delivered: The number of email messages that were successfully delivered, as reported by the email service providers. The delivered count is not shown in this graph, but is used to calculate the percentages for the opened rate.
Opened: After the email was successfully delivered, if the recipient views the content of the email, then in most cases that will cause an invisible "pixel" image to be requested from Sense servers. When Sense servers receive that request, we count that email as opened. This is also considered "converted" and shown in the conversion summary graph. If the open rate is low, this may indicate that the touchpoint scheduling or email subject can be improved, or it may simply indicate stale leads.
Understanding the graph:
Tap anywhere in the box to expand or collapse it. When expanded, the box shows the exact count of opened email messages for emails without links.
- All of the numbers in the graph are impacted by your active filters (e.g. "Last 90 days").
- The open rate is a percentage of delivered email messages.
Check out these related articles for more details about Sense Metrics: