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Messaging Analytics

Yeshawanth Reddy
Updated

Overview

Messaging Analytics provides visibility into your team’s messaging activity, including message volume, engagement, response behavior, and usage trends.

You can use Messaging Analytics to:

  • Track messages sent and received
  • Measure candidate engagement and response rates
  • Monitor team performance
  • Analyze messaging trends over time

Accessing Messaging Analytics

  1. Go to Analytics & Data
  2. Click on Messaging
  3. Select one of the following dashboards:
    • Messaging Overview
    • Messaging SMS Usage

Messaging Overview

The Messaging Overview dashboard provides a consolidated view of messaging activity and performance.

Team Usage of Messages

This section displays key metrics related to messaging activity:

  • Sent 1 on 1 – Total number of one-to-one messages sent
  • Received – Total number of messages received
  • People Reached – Number of unique candidates contacted
  • Unique Conversations – Total number of distinct conversations
  • Candidate Response Rate – Percentage of candidates who responded
  • Team Response Time – Average time taken by the team to respond
  • Opt Outs – Number of candidates who opted out of messaging

Messages Trend

This section shows messaging activity trends over time and allows you to analyze different messaging metrics.

You can select the metric to visualize using the dropdown. Available options include:

  • Sent 1 on 1 – Number of one-to-one messages sent
  • Sent Broadcast – Number of broadcast messages sent
  • Received – Number of messages received
  • People Reached – Number of unique candidates contacted
  • Unique Conversations – Total number of distinct conversations
  • Response Rate (in %) – Percentage of candidates who responded
  • Response Time – Average time taken to respond
  • Opt Outs – Number of candidates who opted out

Additional controls:

  • Time granularity toggle:
    • Week
    • Month

This allows you to:

  • Compare different messaging metrics over time
  • Identify trends in engagement and responsiveness
  • Monitor changes in candidate behavior

Filters

You can use filters to narrow down the data shown in the dashboard.

Apply Date Filter

  • Click on the date selector (for example, Last 90 days)
  • Choose the required time range

Use More Filters

  1. Click on More Filters
  2. A panel will open with multiple fields under Internal Employee Fields
  3. Enter values in one or more fields to filter the data

You can filter using the following fields:

  • Name / First Name / Lastname – Filter by team member name
  • Email / Email 3 – Filter by email address
  • Mobile / Phone 2 / Phone 3 – Filter by phone numbers
  • Usertype Id / Usertype Name – Filter by user type
  • Companyname – Filter by company
  • Primarydepartment Id – Filter by department
  • Userdateadded / Custom Date 3 – Filter using date ranges
  • Enabled 1 / Isdeleted – Filter based on user status
  • Timezoneoffsetest – Filter by timezone
  • Nameprefix / Middlename / Id – Additional user fields
  • Massmailoptout – Filter users based on opt-out status
  • Mobile With Phone Fallback – Filter based on fallback number availability

Clear Filters

  • Click clear filters to remove all applied filters

How Filters Work

  • You can use multiple filters together
  • The data will update based on the values you enter
  • If no data is shown, try removing some filters

Messaging Stats By Team Member

This section provides a detailed breakdown of messaging performance by individual team members.

Columns include:

  • Team Member
  • Received
  • Sent
  • People Reached
  • Last Message Sent
  • Unique Conversation
  • Candidate Response Rate
  • Response Time
  • Delivery Rate
  • Opt Outs

Available actions:

  • Search by team member
  • Export data
  • Schedule Report

Messaging SMS Usage

The Messaging SMS Usage dashboard provides insights into SMS consumption and broadcast activity.

Consumption Overview

Displays SMS usage trends over time:

  • Shows Consumption
  • Shows Remaining Pool
  • Visualized across a timeline (monthly view)

Breakdown

This section includes high-level SMS broadcast metrics:

  • Total Broadcasts
  • Total Broadcast Messages
  • Total Broadcast Segments

Recruiter - Level Breakdown

Provides a breakdown of SMS usage by recruiter.

Columns include:

  • User
  • Role
  • Security Group
  • Broadcast Segments
  • Broadcasts
  • Broadcast Messages

Additional capabilities:

  • Search within the table
  • Pagination for multiple records

 

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