Messaging Analytics – SenseHQ

Overview

Messaging Analytics provides visibility into your team’s messaging activity, including message volume, engagement, response behavior, and usage trends.

You can use Messaging Analytics to:

Track messages sent and received
Measure candidate engagement and response rates
Monitor team performance
Analyze messaging trends over time

Accessing Messaging Analytics

Go to Analytics & Data
Click on Messaging
Select one of the following dashboards:
- Messaging Overview
- Messaging SMS Usage

Messaging Overview

The Messaging Overview dashboard provides a consolidated view of messaging activity and performance.

Team Usage of Messages

This section displays key metrics related to messaging activity:

Sent 1 on 1 – Total number of one-to-one messages sent
Received – Total number of messages received
People Reached – Number of unique candidates contacted
Unique Conversations – Total number of distinct conversations
Candidate Response Rate – Percentage of candidates who responded
Team Response Time – Average time taken by the team to respond
Opt Outs – Number of candidates who opted out of messaging

Messages Trend

This section shows messaging activity trends over time and allows you to analyze different messaging metrics.

You can select the metric to visualize using the dropdown. Available options include:

Sent 1 on 1 – Number of one-to-one messages sent
Sent Broadcast – Number of broadcast messages sent
Received – Number of messages received
People Reached – Number of unique candidates contacted
Unique Conversations – Total number of distinct conversations
Response Rate (in %) – Percentage of candidates who responded
Response Time – Average time taken to respond
Opt Outs – Number of candidates who opted out

Additional controls:

Time granularity toggle:
- Week
- Month

This allows you to:

Compare different messaging metrics over time
Identify trends in engagement and responsiveness
Monitor changes in candidate behavior

Filters

You can use filters to narrow down the data shown in the dashboard.

Apply Date Filter

Click on the date selector (for example, Last 90 days)
Choose the required time range

Use More Filters

Click on More Filters
A panel will open with multiple fields under Internal Employee Fields
Enter values in one or more fields to filter the data

You can filter using the following fields:

Name / First Name / Lastname – Filter by team member name
Email / Email 3 – Filter by email address
Mobile / Phone 2 / Phone 3 – Filter by phone numbers
Usertype Id / Usertype Name – Filter by user type
Companyname – Filter by company
Primarydepartment Id – Filter by department
Userdateadded / Custom Date 3 – Filter using date ranges
Enabled 1 / Isdeleted – Filter based on user status
Timezoneoffsetest – Filter by timezone
Nameprefix / Middlename / Id – Additional user fields
Massmailoptout – Filter users based on opt-out status
Mobile With Phone Fallback – Filter based on fallback number availability

Clear Filters

Click clear filters to remove all applied filters

How Filters Work

You can use multiple filters together
The data will update based on the values you enter
If no data is shown, try removing some filters

Messaging Stats By Team Member

This section provides a detailed breakdown of messaging performance by individual team members.

Columns include:

Team Member
Received
Sent
People Reached
Last Message Sent
Unique Conversation
Candidate Response Rate
Response Time
Delivery Rate
Opt Outs

Available actions:

Search by team member
Export data
Schedule Report

Messaging SMS Usage

The Messaging SMS Usage dashboard provides insights into SMS consumption and broadcast activity.

Consumption Overview

Displays SMS usage trends over time:

Shows Consumption
Shows Remaining Pool
Visualized across a timeline (monthly view)

Breakdown

This section includes high-level SMS broadcast metrics:

Total Broadcasts
Total Broadcast Messages
Total Broadcast Segments

Recruiter - Level Breakdown

Provides a breakdown of SMS usage by recruiter.