After a message has been sent the email or SMS providers report if the message was delivered or if it bounced. The most common reason for a bounced message is that the emails or phone number is no longer in use.
Sent: The number of email or SMS messages for which sending was attempted. Send is attempted for recipients that meet the audience and suppression rules, and that have valid contact info. Sent is the sum total of successfully delivered messages plus undeliverable messages, and does not include skipped messages. The sent count is not shown in this graph, but is used to calculate the percentages for the rates below.
Bounced: The email or SMS service provider reported that the message could not be delivered for one of several possible reasons, such as the mailbox being full or the email address or phone number not being recognized. The delivery history table provides further information about each bounce, including the specific error code reported by the service provider. You can filter the delivery history table to find all recipients marked as bounced, and use that information to update contact information in your database.
Understanding the graph:
Tap anywhere in the box to expand or collapse it. When expanded, the box shows the exact counts of bounced messages. These counts are shown separately for email and for SMS, as well as for the total of those two.
- All of the numbers in the graph are impacted by your active filters (e.g. "Last 90 days").
- The bounce rate is a percentage of sent messages.
Check out these related articles for more details about Sense Metrics: