For each message, the list of recipients is determined by audience and suppression rules. When optional suppression rules are applied, some recipients may be skipped even if the audience rules say they should be a recipient. For example, you can choose not to send a touchpoint to anyone who has already received it. After applying the audience and suppression rules, Sense attempts to send messages to all recipients with valid contact info. Finally, the email or SMS providers report to Sense if each message was successfully delivered, or if not, why not.
Sent: The number of email or SMS messages for which sending was attempted. Sending is attempted for recipients that meet the audience, scheduling (including suppression rules) and that have valid contact info. Sent is the sum total of successfully delivered messages plus undeliverable messages, and does not include skipped messages.
Sent = Total of successfully delivered messages + Undeliverable messages
(Sent does not include skipped messages)
Delivered: The number of email or SMS messages that were successfully delivered, as reported by the email and SMS service providers.
Delivered = Successfully delivered Email + Successfully delivered SMS
(As reported by email/SMS service providers)
Understanding the graph:
- All of the numbers in the graph are impacted by your active filters (e.g. "Last 90 days").
- The number in the top-right corner is the total messages delivered (both email & SMS). The percentage on the bar graph is the delivery rate: the ratio of delivered messages (both email & SMS) out of sent messages (both email & SMS). The percentages below the bar graph show the separate delivery rates for email and for SMS.
- Tap anywhere in the box to expand or collapse it. When expanded, the box shows the exact counts for delivered and sent messages. These counts are shown separately for email and for SMS, as well as for the total of those two.
Check out these related articles for more details about Sense Metrics: