Email Domain setup
Agencies need to send emails from their domain rather than the Sense domain.
For the same, our CSMs configure the domain in an internal admin portal. They only need to validate their domain under the settings.
For configuration, it is recommended that they get the following details from the agency’s email service provider
Key terminology
DNS
DNS stands for Domain Name System. This is a naming system for domains on the internet. When Sense refers to your DNS, we are talking about your domain name that you want to send emails from, or that you want to link images from. When we talk about your DNS provider, we are talking about the service that hosts your domain name.
DKIM
DKIM stands for DomainKeys Identified Mail which was designed to help email providers prevent malicious email senders by validating emails from specific domains.
CNAME
The CNAME record creates an alias for subdomain.yourdomain.com and points to sendgrid.net. The CNAME is needed for our click and open tracking features in order for those statistics to be routed back to your SendGrid account.
How to Verify Email DNS
Sense recommends updating DNS records to whitelist your domain in order to provide an optimal email delivery experience.
Any domain name that will be used to send touchpoint emails has to go through validation and as DNS records are added to a subdomain adding these entries will not affect mail delivery from your primary domain.
Furthermore, making changes to a subdomain protects sending reputation, reducing spam reputation and increasing blacklist monitoring.
NOTE: If your agency is using Sendgrid for email purposes, please get in touch with your CSM or Support team. The additional configuration will be needed to properly verify your email DNS records.
Domain validation is done in the simple steps outlined below within the Sense product.
Click Settings
Click Email DNS Enter all the email domains, then click Save Domain.
Once the domains have been added, DNS entries will be generated below. Export these entries and send the text file to the appropriate person in your agency (usually your IT team or Domain manager) to update the files in your domain hosting service
NOTE: These records must be updated in your domain hosting service outside of Sense before continuing to the next step. These updates will help ensure that emails sent by Sense on behalf of your agency will be whitelisted by email service providers.
Once the records have been updated return to the Email DNS. Click verify Settings to confirm the DNS was set up properly
You will see the following confirmation message confirming the DNS is set up correctly:
If you receive an error message “Verification Failed”, inform your IT team or Domain Manager to double-check with the DNS entries. 
Best Practices
- We prefer that during your implementation, you have a default email communication default address with your domain name, as part of the best practice. This email address can be anything.
- You no need to whitelist any IP addresses