Table of Contents
Core Features and Configuration
Sourcing - Text-to-Apply (T2A) Bots on WhatsApp
Workflows Chatbot over WhatsApp Integration
You can now use WhatsApp as a communication channel for your Chatbot, alongside SMS and Email. This integration enables you to connect directly with candidates and clients on WhatsApp, one of the world's most widely used messaging platforms.
Key Advantages:
- Increased Engagement: Utilize a familiar and trusted communication channel to boost engagement rates.
- Flexible Campaigns: Support both outbound campaigns and Text-to-Apply (T2A) flows directly on WhatsApp.
Use Cases:
- Send job updates or interview confirmations directly on WhatsApp.
- Automate chatbot responses on WhatsApp to engage with candidates and clients instantly.
Core Features and Configuration
Flow Settings
A new option allows you to toggle ON WhatsApp at the flow level, enabling you to select which specific chatbot flows should be delivered via WhatsApp.
Outbound Bots Configuration
When WhatsApp is enabled for outbound bots, you can:
- View the default template greeting message that will be sent to candidates.
- Browse a list of pre-approved WhatsApp templates specific to your agency.
- Select an alternative template from the approved list, if required.
- Customize variables and free-text placeholders within the selected template (e.g., candidate name, job title).
Sourcing - Text-to-Apply (T2A) Bots on WhatsApp
Candidates can now initiate a chatbot flow by texting a specific keyword to an assigned WhatsApp number.
- Custom Greeting Messages: For T2A bots, since candidates start the conversation, you can set a custom greeting message.
- Number Assignment: Both chatbot WhatsApp phone numbers and short codes can be assigned to WhatsApp directly from the Flow Settings.
WhatsApp Message Types
The integration supports two distinct types of messages, each serving a specific purpose and adhering to WhatsApp's compliance rules:
Templated Messages
- Description: These are pre-approved, structured templates designed to comply with WhatsApp's guidelines.
- Content: They can include customizable placeholders such as the candidate's name or job title.
- Usage: Templated messages are used to initiate new conversations or re-engage existing ones. They require prior approval from WhatsApp.
Pre-requisites
Here are the prerequisites that must be met before using the WhatsApp Chatbot:
- Business profile registration
- Sender onboarding
- WhatsApp Template approval
- WABA Chatbot number assignment
Note: You must contact the Sense CSM or Product Ops Team to complete the prerequisites.
Session Messages
- Description: These messages are sent within an active 24-hour session that begins after a candidate first messages your bot.
- Flexibility: Session messages are more flexible and conversational, as they do not require prior approval.
- Usage: They are ideal for real-time chatbot interactions and ongoing dialogue within the established 24-hour window.
UI Enhancements
To provide a clearer user experience, the bot flow now includes an If sending via WhatsApp section, which allows you to preview exactly what candidates will receive on the platform.
Workflows Chatbot over WhatsApp Integration
WhatsApp support has also been integrated into Workflows, enhancing automation capabilities:
- New WhatsApp Chatbot Node: A dedicated WhatsApp Chatbot Node is now available within the Workflow Builder.
- Seamless Integration: Users can select from their pre-created WhatsApp Chatbots and send them directly via Workflows, making it easy to embed WhatsApp chatbot touchpoints into existing Workflows automation flows.
Recommendations
To maximize the benefits of this new integration, we recommend the following:
- Enable WhatsApp for your upcoming sourcing or outbound bot campaigns.
- Experiment with setting up a Text-to-Apply bot using a Chatbot WhatsApp number.
- Provide feedback to the Product/QA teams if you encounter any issues during implementation.