Goals

Goals:

• Reduce interview no-shows
• Improve candidate / client communications
• Collect interview feedback
• Improve Recruiter productivity by automating repetitive interview tasks

Example

Breakdown:

• Consistent communication experience for all interviewed candidates
• Automated SMS and/or email touchpoints
• Typically sent from a recruiter to the candidate at a pre-set cadence over the course of hiring process

Best Practice:

• Use surveys to capture feedback and alert recruiters to issues 

TYPICAL SETUP REQUIREMENTS

What information needs to be included?

• Basic job details (Title, Client Name, etc)
• Interview Details (Address, Day/Time of Interview)
• Client info
• Recruiter info
• Survey questions

When should the messages be sent?

• • Date Interview record is created
  • Notification that interview has been scheduled
  • Relative to the Date of the Interview
  Interview Reminder is sent XX days before Interview Date

How do we identify the right audience?

• All applicable interview records
• Typical rules:
  • ‘Select Everyone’

MEASURES OF SUCCESS

Sense Analytics

• Interview Survey Responses
• Survey Response Rates
• Deliverability Metrics

Agency Impact

• Reduced Interview No Shows
• Improved Recruiter Productivity
• Improved candidate/client experience
• Faster time-to-hire

*Dependent on Agency Priorities / KPIs 

ADDITIONAL TACTICS

Additional Value Strategies

• Send interview reminders, check-ins, and surveys to all connected parties
  • Candidates
  • Clients
  • Internal Team (Recruiters)

Things to look out for

• For BullHorn:
  • Interview records are a subset of Appointment Types
  • Must be reflected in Audience rules to accurately capture Interview Records