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Use Case Playbook: Alumni

Michael Young
  • Updated

Goals
  • Re-engage and place former contractors after a defined period of time since the last assignment.
  • Gather and update Alumni information.
  

 

 

Example

Breakdown:

  • Automated and consistent outreach to Alumni at regular time intervals
  • Typically sent from the organization and/or relationship holder (Recruiter)

 

Best Practice:

  • Use Survey ‘Branches’ to uncover opportunity
   Screenshot_2023-02-07_at_8.54.22_PM.png

 

 

Typical Setup Requirements

Who will campaigns be sent to/from?

  • Sent to: 
    • Candidates with previous placement records
  • Sent From: 
    • Relationship owner - typically the recruiter or whoever most recently interacted with the candidate

Screenshot_2023-02-07_at_8.50.59_PM.png

What information needs to be included?

  • Reference to an existing relationship (past placement)
  • Any messages to convey
  • Recruiter info
  • Survey questions

Screenshot_2023-02-07_at_9.01.45_PM.png

When should the messages be sent?

  • Relative to the end date of a placement
    • Ex: 9 months after end date, One year after the last placement started

Screenshot_2023-02-07_at_9.02.40_PM.png

Screenshot_2023-02-07_at_9.03.16_PM.png

How do we identify the right audience?

  • Journey Type: Placement
    • The candidate status is inactive
    • Candidates who completed past placements (6+ months ago)

Screenshot_2023-02-07_at_9.12.43_PM.png

 

 

MEASURES OF SUCCESS

Sense Analytics

  • Redeployment Rate
  • Increased % of Candidates on 2nd+ assignment
  • Survey Response Rates
  • Deliverability metrics

 

 

Agency Impact

  • # of Alumni Placements made before/after Sense Journey
  • Time saved for recruiting team
  • Client Satisfaction/NPS

*Dependent on Agency Priorities / KPIs
Screen_Shot_2020-12-03_at_11.29.45_AM.png

 

 

ADDITIONAL TACTICS

Additional Value Strategies

Additional Value Strategies: 

  • Engaging Alumni for lighter Engagements can serve as easy wins to keep the Agency top of mind for previously valuable Candidates
    • Happy Birthday
    • Happy Anniversary (despite Placement End)
    • Referral Campaign
    • Blog Posts
    • Event Announcement
    • Database Cleanup/request updated info

 

Related Playbooks

 

Things to look out for

  • Different Journey types for targeting Alumni:
    • Placement Journey Type
      • Requires end date of placement and candidate status
    • Candidate Journey Type
      • Typically requires custom fields to calculate the date of the most recent placement

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