Goals

• Automated Database Clean-up
• Easily Create Targeted Lead Lists of Available Candidates for Recruiters
• Quickly create audiences for continuous re-engagement if they are not interested in opportunities

Example

Breakdown:

• Use Data Enrichment to automatically update the status of Candidates
• Typically sent as Email
• Typically sent from the best relationship holder (recruiter) to dormant candidates at a pre-set cadence over time

Best Practice:

• Rename ATS values to be more candidate friendly
• Use omni-channel touchpoints to reinforce impact

TYPICAL SETUP REQUIREMENTS

What information needs to be included?

• Candidate Facing: relevant fields (status, date fields, etc)
• Client Facing: Candidate name, relevant fields (status, date fields, etc)
• Recruiter Facing: Candidate name, client, relevant fields (status, date fields, etc)

When should the messages be sent?

• At the timely moment during talent lifecycle or as needed by Agency
• Common Examples:
• Inactive Candidate Drip Journey
• Welcome Journey
• Redeployment / Alumni Journey

How do we identify the right audience?

• Common Audiences
• Inactive Candidates (Sourcing)
• Active / Recently Closed Assignments
• Typical rules: 
• The placement end date is in the past
• Candidate status is inactive

MEASURES OF SUCCESS

Sense Analytics

• Survey Responses and Response Rates
• Deliverability metrics

Agency Impact

• Re-engagement placements successfully deployed
• Reduced time/effort spent on database clean-up
• Reduced time spent on cold, not interested candidates

*Dependent on Agency Priorities / KPIs

ADDITIONAL TACTICS

Additional Value Strategies

• Email Alerts & Flagged Responses

• Use Email Alerts to automatically notify internal team members of survey responses
• Use Flagged Responses to bring notify org. leaders or internal team members of concerning items

• Lead Lists

• Export the list of candidates who do / do not respond to the original survey 

• Branched Survey Questions

• Use branched survey questions to blend Data Enrichment usage - e.g. after asking for job search interest, follow up a “yes” response with contact info update

Related Playbooks

• Welcome
• Redeployment 
• Alumni

Things to look out for

• Overwriting existing data

• Note that when the Sense Database Enrichment tool is used, the updated values will delete and replace the existing data value

• Free Responses

• Free response ATS fields can be filled with any language - this can be good or bad to allow candidates to write anything they’d like in these fields