Goals
		Increase new hire retention Improve Candidate NPS Gather strategic data on satisfaction, dynamically identify issues, and alert agency team Improve candidate communications

Example

Breakdown:

Consistent communication experience for all placed candidates.
Automated SMS and/or email touchpoints
Typically sent from a recruiter to the candidate at a pre-set cadence over the course of an assignment.

Best Practice:

TYPICAL SETUP REQUIREMENTS
Who will campaigns be sent to/from? Sent to: 1st: Candidates 2nd: Clients 3rd: Internal Team Sent From: Relationship owner (typically a recruiter or consultant care team)
What information needs to be included? Basic job details (start date, where to go, etc) Client info Recruiter info Survey questions
When should the messages be sent? Relative to the start date or end date of the assignment On start date 7 days in 30, 60, 90 days, etc.
How do we identify the right audience? All currently placed candidates Typical rules: Placement Status = Active Start Date is in the past End Date is in the future Support Center article for tactical details

MEASURES OF SUCCESS

*Dependent on Agency Priorities / KPIs

Use trends from survey results to enable your sales team (eg. 90% of our candidates would recommend us to a friend or colleague)

If the Candidate Status is included in the Audience Rules, but the End Date is not, the Journey runs the risk of including Placement records that have already completed.